The goal of the program was to increase Tulare County Association of Governments (TCAG) visibility in the community, and improve public awareness and involvement in planning activities. CALTROP Communications prepared items generally associated with media outreach – press releases, editorials, press conferences, advertisements for media outlets and organizing public meetings.
Additionally, CALTROP Communications coordinated the Transit Unmet Needs public hearing / campaign and the transit guide, which is released on a semi-annual basis.
CALTROP Communications’ graphic team provided formatting, editing and layout assistance for TCAG’s Transit Guide. The task included revising passenger transit maps; soliciting ads from local agencies and formatting ads for placement; and coordinating printing of the final product.
For the public hearing, CALTROP Communications coordinated media buys and public hearing notifications.
LOCATION: Visalia, CA
CLIENT: Tulare County Association of Governments (TCAG)
CONTRACT VALUE: $80,000
PROJECT FEATURES
- On-Call PR Services
- Transit Outreach Services
SERVICES PROVIDED
- Transit Outreach Services
- Collateral Development
- Meeting Coordination
- Ad Placements
- Copywriting
- Transit Guide Development
- Transit Guide Map Creation