West County Connectors Public Outreach Program

CALTROP Communications recently completed a four year public awareness campaign in the cities of Long Beach, Garden Grove, Westminster, Seal Beach, Los Alamitos and the community of Rossmoor for this West County Connectors (WCC) project, which linked the high occupancy vehicle lanes (carpool lanes) on the I-405 with those on the SR-22 and the I-605. Our team implemented cost-effective outreach methods to disseminate project information and build consensus with key stakeholders. The team ensured the project’s key messages were clearly communicated to the community. Our responsibilities included consensus building, ascertainment, research, planning and coordinating all logistics for public open houses, stakeholder working group meetings and neighborhood meetings. The outreach team hosted more than 180 community events, managed a database of more than 7,000 stakeholders that received communications on a weekly basis, and was responsible for copywriting support and collateral development. CALTROP Communications helped plan and supported OCTA with a successful media relations campaign for a 20-hour full closure of the I-405 freeway in Orange County. Dubbed BridgeBash, the full freeway closure was needed in order to demolish the southbound I-405 to eastbound SR-22 Freeway connector.

CAPIO 2012 Award of Excellence – New Media
PROTOS 2012 Award of Excellence – Community Relations / Institutional Programs
PROTOS 2012 Award of Excellence – External Audiences for the Online OCTA WCC Online Coupon Book
CAPIO 2014 Award of Excellence – Media Event #bridgebash

CLIENT: Orange County Transportation Authority (OCTA)
CONTRACT VALUE: $1.2 million


  • Interchange Widening
  • Direct HOV Transitway Structures Construction


  • Project Staffing and Administration
  • Community Relations
  • Database Management
  • Ascertainment and Research
  • Event Planning and Implementation
  • Copywriting
  • Collateral Development
  • Social Media Campaign
  • Construction Communications