CALTROP Communications’ role was to assist OCTA in developing and implementing a dynamic public outreach program during the environmental review phase of the project. We conducted 21 ascertainment interviews with more than 80 individuals representing key corridor stakeholders, including local government (city and county), elected officials, non-profit organizations, schools, small and large businesses, the Hispanic community, emergency services personnel and medical facilities. We also convened a Stakeholder Working Group made up of key constituents representing the cities of Santa Ana, Orange and Tustin, including neighborhood associations, businesses, schools, emergency services providers / medical facilities, event destinations and civic / government officials. In addition, CALTROP managed the project database, created and posted content to the project social media page, and planned and coordinated all logistics for the Public Hearing that was held in September 2014.
CALTROP Communications’ goal was to ensure timely and integrated production of all outreach efforts. Some of the major public tasks completed for this project included:
- Monthly Progress Reports & Invoicing
- Attendance at Monthly Project Team Meetings
- Collateral Development
- Web Content Updates
- Social Media
- Neighborhood Meetings, Project Briefings / Presentations, Ascertainments, Business Visits and a Public Hearing
LOCATION: Orange County, CA
CLIENT: Orange County Transportation Authority (OCTA)
CONTRACT VALUE: $250,000
PROJECT FEATURES
- Dynamic Public Outreach Program During Environmental Review Phase of the Project
SERVICES PROVIDED
- Public Outreach
- Ascertainment
- Stakeholder Identification
- Project Database
- Collateral Development
- Meeting Support
- Translation Support
- Social Media
- Digital Communications